Brennan Davis

Brennan Davis

Dr. Brennan Davis is the Hood Professor of Marketing and Associate Professor of Marketing at the Orfalea College of Business California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research and marketing analytics. He specializes in connecting large datasets to answer questions in the domain of transformative consumer research. Professionally, Dr. Davis has eight years of experience in marketing management in the automotive and technology industries. In 2015, he received the Hood Professorship of Marketing in the Orfalea College of Business.

Brennan’s scholarly interest in transformative consumer research is reflected in current research on marketing and obesity. He investigates theory about place, social psychology and unhealthy consumption. He has publications in the Journal of Public Policy and Marketing where he won the best paper award for the journal in 2014 from the American Marketing Association, and in American Journal of Public Health where he won the best paper award in 2009 from the Robert Wood Johnson Foundation. He has also published in the Journal of Business Research and has working papers targeting other top academic marketing and consumer research journals.

Brennan enjoys teaching the marketing core course to introduce to students the exciting, powerful and critical function of marketing. Marketing is the only customer-facing function of business and is vital to the firm’s success. Brennan is also developing a course on marketing analytics of big data, to be formally offered in fall 2015. He is working with an advisory task force of corporate and academic representatives to help create marketing curriculum that will prepare Cal Poly students for the best jobs in the future of marketing.
Brennan is the author of Business Analytics: Data Analysis and Storytelling for Business, as well as Marketing Analytics, foundational textbooks that teach business analytics and marketing analytics concepts and exercises.

Business Analytics - Book Cover Marketing Analytics - Book Cover


  • PhD, The Paul Merage School of Business, University of California Irvine
  • MBA, The Wharton School of Business, University of Pennsylvania
  • BS, University of California Los Angeles


  • Assistant Professor, Baylor University
  • Assistant Professor, Azusa Pacific University
  • Marketing Manager, Project InVision
  • Marketing Consultant, Nissan Motor Corporation’s National Headquarters
  • Advisory Board Member, Transformative Consumer Research

Contact Info

Office 03-448
Phone 805-756 1722
Fax 805-756-1473