Business Analytics Agency

An opportunity for students. A resource for the world.

Cal Poly’s Business Analytics Agency is a unique and cutting-edge service for companies looking to fortify their business strategy with data-driven research and consulting. The agency delivers innovative, analytics-based solutions and thrives on cross-disciplinary collaboration, so students can diversify their skills and gain practical knowledge in high-demand subjects like data modeling, automation, artificial intelligence and more.

The agency is possible because of a gift from alumnus Rex Briggs (Marketing ’93) and his company, Marketing Evolution, an industry leader in marketing measurement and optimization that has helped Fortune 500 companies improve their marketing returns through data analysis.

Learn by Doing Experiences

The Business Analytics Agency employs 20-25 student fellows at a time. Each term, the fellows work on one client project as part of BUS 454 or 464. Students are awarded a stipend and work with big data to solve client problems, including applying statistical techniques, cleaning data, creating data solutions using Amazon Web Services, using a comprehensive marketing measurement and optimization platform, and/or evidence-based storytelling.

Global Access

The agency has plans to develop an open-source data lake, accessible to students and faculty worldwide for research projects, along with an education program to globally disseminate the latest business analytics knowledge. Because it will be online and available to the public, the agency and its data will educate not just students, but also alumni, industry professionals and others about the capabilities of business analytics.

A Polytechnic Endeavor

The Business Analytics Agency helps to firmly situate the Orfalea College of Business at the forefront of business and technology trends. It prepares tomorrow’s business leaders with the skills and hands-on experience necessary to thrive in the rapidly changing global business landscape. The first student-run agency of its kind, it helps to further establish Cal Poly as a leader in business analytics education.

Questions? Contact Business Analytics Agency Director Brennan Davis at